Our Story

The name “New Roots” came into existence through a series of conversations with the inspiration being “starting all over.” Possible names included New Beginnings, Genesis, At the Foundation, and Rejuvenate, until our good friend blurted out, “New Roots.” It was perfect. The name captures everything that we believe in when it comes to health & fitness, as well as life in general. We must start from the beginning, at our “roots,” and rebuild our attitudes toward exercise and nutrition. We must DIG down deep, REPAIR the attitude, and GROW….becoming a better version of ourselves. New Roots’ approach is not a quick fix. We don’t promise immediate results, and as with most things in life the easy way often isn’t the best way, or the longest lasting way. What we can promise is to give you the tools that will allow you to make life long changes, walk alongside you, and empower you to stay healthy and fit for the rest of your life.

New Roots was created in 2008 by me (Jesse), and my wife Mandy, when I decided to ditch the large crowds and gimmicks of the commercial gym where I worked, and create a safe and private environment for my clients to embark on their fitness journey. I knew we could do it better. I knew we could create a space that was welcoming and accepting of everyone…and not just the people that felt comfortable in a gym setting. Since that time New Roots has helped many people reach a variety of goals from weight loss, to weight gain, living in daily pain to living without pain, run a 5k, and run a 100K. New Roots has gained the respect of the Flagstaff community, being awarded 3rd place in 2015, 2016, and 2017, and 2nd place in 2018, 2019, and 2020 in the Best of Flagstaff voting.

New Roots is a place for “regular” people who are looking for a solution, not just a bandaid. New Roots is for people who desire a meaningful and fulfilling lifestyle, and who are willing to be a part of a community that will motivate and encourage each other, regardless of their background, beliefs, or journey. New Roots is the gym where you can feel comfortable in the body you’re currently in, while striving to make it better everyday. Today Matters.


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